PaneliaTools

Customer satisfaction survey questions

Measuring satisfaction is not asking “are you satisfied?” and calling it a day. A good satisfaction survey isolates the dimensions that actually matter — perceived quality, value for money, service, simplicity — then leaves a verbatim space to capture what your scales did not anticipate. That is the difference between a score you watch and a score you improve.

The generator below is pre-filled with a satisfaction survey example — replace the goal with yours. You get a screening question to exclude non-customers, consistent Likert scales on every dimension, a global rating comparable over time, and open questions placed at the end of the flow, where respondents are ready to elaborate.

Describe the goal of your survey

10 to 400 characters. The more precise the goal, the more relevant the questions.140/400

Language and culture of the generated survey — independent from the interface language.

Survey ready. Not keen on waiting for 200 real answers?

Panelia answers it in 10 minutes with a synthetic panel calibrated on real consumer patterns — test your concept, your price, your message.

Run this survey on 300 synthetic respondents

Frequently asked questions

What questions belong in a customer satisfaction survey?
A screening question (is this a real customer?), a global rating (CSAT), Likert scales per dimension (quality, price, service, simplicity) and at least one open question about the main expected improvement. The tool generates this structure automatically.
Which scale should I use to measure satisfaction?
One scale, consistent across the whole questionnaire: a 5-point Likert (“strongly disagree” → “strongly agree”) for statements, a 1-10 rating for the global evaluation. Switching scales mid-survey destroys comparability.
How often should I run a satisfaction survey?
Continuously after key moments (purchase, support, delivery) rather than one big annual survey: fresh answers are more reliable and trends read month by month. Pilot the questionnaire on a Panelia synthetic panel before automating the send.

Other survey types