PaneliaTools

NPS survey (Net Promoter Score)

NPS fits in one question — “how likely are you to recommend us?” — but a serious NPS survey never stops there. Without follow-ups, you know your score is 12 without knowing why. The value hides in the “why this score?” asked of detractors, the “what would move you to a 9 or 10?” asked of passives, and the preferred recommendation channel of promoters.

This generator produces the full NPS structure: screening to keep only actual users, the recommendation question on the standard 0-10 scale with proper anchor labels, context questions to segment scores (tenure, usage frequency) and open follow-ups. Export as CSV and plug it into your sending tool.

Describe the goal of your survey

10 to 400 characters. The more precise the goal, the more relevant the questions.117/400

Language and culture of the generated survey — independent from the interface language.

Survey ready. Not keen on waiting for 200 real answers?

Panelia answers it in 10 minutes with a synthetic panel calibrated on real consumer patterns — test your concept, your price, your message.

Run this survey on 300 synthetic respondents

Frequently asked questions

How is the Net Promoter Score calculated?
Percentage of promoters (scores 9-10) minus percentage of detractors (scores 0-6), with passives (7-8) counted in the base. The score runs from −100 to +100; the question must use the standard 0-10 scale to stay comparable.
Which questions should surround the NPS question?
An open “what is the main reason for your score?” right after it, one or two segmentation questions (tenure, plan used) right before, and a closing improvement question. Keep it short: 5 to 7 questions are enough.
When and to whom should I send an NPS survey?
Relational NPS goes to the whole customer base quarterly or twice a year; transactional NPS right after a key moment. Either way, pilot the wording on a Panelia synthetic panel to check the follow-ups produce actionable verbatims.

Other survey types